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Host factors of site promotion in Google

E-A-T

Host factors, which add up the age of the domain, colleague profile and other up to date characteristics of the host are supplemented as soon as extra ones. And if you think that for well-off marketing in Google you still ample to purchase a few associates – you’re wrong.

E-A-T, i.e. effectiveness, trustworthiness and authority, is becoming more and more important. Yes, in the Cyrillic segment of the Internet, this factor will get weight for a long time, but judging by the divulge of sites in the bourgeunet – it will be a stuffy blow to many sites.

Google, bearing in mind Yandex, one of its tasks considers ranking reliable sources. And moreover, E-A-T Google representatives call the key ranking signal. And this is logical: realize you obsession inaccurate or even outright wrong assistance like it comes to your health or finances?

No instruction can be anonymous. every article must have an author. And this author should be an expert, not a hired copywriter from the exchange, rewriting someone else’s article of unsigned origin.

Here’s what you craving to attain to optimize E-A-T scores for your site.

Find an expert. You can locate one in your company or way in a professional friendly to name their article on your site. In some fields (e.g. medicine), there are practically no new options: articles must be written and signed by a real expert. door more about promoting medical clinic websites.

Confirm information. E-A-T uses human assessors for evaluation, and in their show they use not only your website, but after that outside sources. This means that any important guidance should be accompanied by links to authoritative sources, and be accompanied by details nearly the content creator.

Work upon your site’s authority and reputation. How can Google, its employees, and regular users figure out that your site is an authoritative source? in the same way as on a time, Google used citations to get this: if you’re referenced, you’re an authority. Today, citations are no less important. And, of course, you should be cited by authoritative sources within your own field.

E-A-T becomes the filter without which there is no unintended to get to the top at all, and without meeting its requirements neither links, high textual relevance, nor visual search will create any difference.

Link Profile

Yes, links, although edited in importance for promotion, are yet a necessity for promoting sites upon Google. And in seo does not present to the associate profile of the site is not suitably picky: in a low-competitive recess to get to the top can assist even runs on low-quality and non-thematic directories.

However, outside the CIS countries selection of links have to pay much more attention: a toxic member can seriously destroy the rating of your site.

The main means of publicity once the encourage of associates are satellite site networks (PBNs) and dropped domains (dropships). PBN are created from drops: there was a fine site with reputation and member mass. then it was clearly abandoned, did not extend. Not to lose the good: the domain is bought out, and the site is restored in the search. without help here are the tasks and goals it has a extremely different: it is needed to tackle to the promoted “money” site.

However, this is not the unaccompanied use of drops. Everyone has heard nearly the “sandbox” filter: Google does not trust further sites and artificially restrains their ranking. No event how good your content is, you won’t see the first colossal traffic from Google until six months to a year later, or even later.

To overcome this filter, purchase out old abandoned domains taking into consideration a good reputation and belong to profile and straightforwardly “glue” it to a extra domain by 301 redirect. Thus, the further site shortly appears age and reputation, and behind them – and positions in search.

Multilevel connect profiles are becoming increasingly important. remember the history: subsequently the introduction of “Minusinsk” sites that fell under the filter for the use of SEO-links began to frantically acquire rid of such links. And this is not an simple matter: if you can simply not pay for rented friends from “Sapa”, next to sever the “eternal” associate is not hence easy. You need to edit the webmaster of the donor site and someway convince him to sever the link. Most often – for extra money.

This does not happen if you use multi-level member profiles. The first level consists of authoritative, high-quality sites, perhaps from your own PBN-network. all dubious link trash is used for the second, or even third level, without referring to the promoted “money” site directly. entre more in our article upon linkbuilding.