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Video constitutes on the third of most Internet content nowadays. Much like Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and images. A new means of advertising is entering play, though. Let’s keep an eye on in internet marketing.

In the marketing specialists and small businesses who have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much cash used on digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) the very first time. With that said, the proportion of expenses on video content is growing exponentially.

While pre-made videos are presently from the limelight, their popularity might be surpassed by another hot trend: live video streaming. Itrrrs this that an associate of GBKSOFT, a web- and mobile app developer company, says about this trend:

Of course living streaming is a new big bet for that advertising industry.

Statistical advantages of using the live video streaming channel

– 45% with the live streaming audience is getting ready to purchase live content;

– 56% in the users watch live streams to obtain the latest news;

– 70% in the audience is able to purchase concert or event attendance after watching it live;

– Over 75% of the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views together with almost 200 000 comments.

In accordance with analytics, this sector has an even more marketing potential than pre-produced videos.

What to be the cause of:

Should you be going to produce a live streaming app, the final user might be of interest to start with. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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