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Video constitutes over the third of Internet content nowadays. According to Socialbakers, posts containing video are as long as 135% the best way to than standard posts with text and images. A fresh ways of advertising is entering play, though. Let’s take a closer look in internet marketing.

In the marketing specialists and small enterprises that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much cash invested in digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) initially. With that in mind, the share of expenses on video submissions are growing exponentially.

While pre-made videos are within the limelight, their popularity might be surpassed by another hot trend: live video streaming. Itrrrs this that an agent of GBKSOFT, a web- and mobile app developer company, says about this trend:

Of course that live streaming is a new big bet for your advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% in the live streaming audience is able to buy live content;

– 56% from the users watch live streams to get the latest news;

– 70% from the audience is getting ready to pay for concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.

In accordance with analytics, this sector has an sustained marketing potential than pre-produced videos.

Things to take into account:

Should you be determined to create a live streaming app, the final user might be of interest above all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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