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Video constitutes on the third of Internet content nowadays. According to Socialbakers, posts containing video are 135% lots more people than standard posts with text and images. A fresh way of advertising is entering play, though. Let’s take particular notice advertising online.

Out of all marketing specialists and small businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said the amount of money allocated to digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) the very first time. Having said that, the proportion of expenses on video content is growing exponentially.

While pre-made videos are currently within the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is just what a consultant of GBKSOFT, a web- and mobile app developer company, says concerning this trend:

Needless to say that reside streaming is a new big bet to the advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% in the live streaming audience is able to spend on live content;

– 56% from the users watch live streams to get the latest news;

– 70% with the audience is able to pay for concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views along with almost 200 000 comments.

In accordance with analytics, this sector has an even greater marketing potential than pre-produced videos.

What to account for:

If you’re going to create a live streaming app, the finish user should be considered above all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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