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Video constitutes over the third of Internet content nowadays. Depending on Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and images. A whole new ways of advertising is entering play, though. Let’s take particular notice advertising online.

In the marketing specialists and small businesses which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has revealed that the amount of money spent on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the very first time. With that in mind, the share of expenses on video content is growing exponentially.

While pre-made videos are still from the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is what an agent of GBKSOFT, a web- and mobile app developer company, says relating to this trend:

Needless to say that live streaming is often a new big bet for the advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% from the live streaming audience is ready to pay for live content;

– 56% of the users watch live streams to obtain the latest news;

– 70% from the audience is ready to pay for concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views together with almost 200 000 comments.

According to analytics, this sector comes with an even greater marketing potential than pre-produced videos.

Things to are the cause of:

If you are determined to develop a live streaming app, the end user should be thought about to start with. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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